19th & 20th November 2025 in Hamburg

Service Summit Day One

Service Summit Day One

The program of the first day of the Service Summit on 19th November 2025.

Service Summit Day Two

Service Summit Day Two

The program of the second day of the Service Summit on 20th November 2025.



19th Nov 2025 Service Summit Day One

  1. SERVICE SUMMIT MAIN STAGE
  1. ZUGSPITZE Masterclasses
  1. MATTERHORN Masterclasses
  1. SALES SUMMIT MAIN STAGE
  1. 08:30
     

    08:30 Welcome

    Our doors open at 08:30 - so you can start networking at the first coffee and secure the best seat

  1. 09:15
  2. 09:30
  3. 10:00
     

    Coffee break

    Enjoy coffee and breakfast and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  4. 10:30
    Presentation

    Keynote in preparation

  5. 11:00
    Panel discussion

    Future Customer Service: Digital tools that make the difference

    What really makes modern customer service fit for the future? In this expert panel, leading service professionals show which digital tools are setting the tone and how high-tech processes are redefining customer experiences.

  6. 11:45
    Panel discussion

    Next-level leadership in customer service: inspiring teams, improving customer experiences

    Which management strategies are particularly effective in customer service? How can managers motivate their teams while ensuring excellent service and how can digitalisation help?

    Presentation:

    Sarah Rojewski Sarah Rojewski  
  1. Presentation

    10:30 Keynote

    In preparation

  2. Presentation

    11:00 Masterclass

    In preparation

  1. Presentation

    11:00 Masterclass

    In preparation

  2. Presentation

    12:00 Masterclass

    In preparation

  1.  

    09:15 Welcome

    Opening of the event with a warm welcome by the moderator.

  2.  

    10:00 Coffee break

    Enjoy coffee and breakfast and establish new contacts with the attendees and exhibitors of the Service & Sales Summit. 

  3. Presentation

    10:30 Keynote

  4. Panel discussion

    11:00 Transformation in sales: unleashing the digital future

    New tools, software solutions and processes in modern sales practice.What is the "state of the art" and what opportunities and changes will result from it? 

  5. Panel discussion

    11:45 Customer Centricity

    Building successful customer relationships and maintaining them in the long term is the goal of every sales department. How can companies create sustainable relationships, and what role can a focus on customer success and the implementation of sales excellence play in this?

  1. 12:30
     

    12:30 Lunch break

    Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

  1. 14:00
    Presentation

    Service Summit Startup Awards

    You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

  2. 15:00
    Presentation

    Keynote in preparation

  3. 15:30
    Panel discussion

    Understanding the customer: How do we recognise what the customer really wants? How much autonomy do customers want?

    What really drives customers? In a world full of data and new technologies, it's all about making real needs visible. How can the right balance be found between automated solutions and human interaction?

  4. 16:15
     

    Coffee break

    Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  5. 16:45
    Panel discussion

    Next-gen customer service: AI and voice AI rethought

    How are AI and voice AI transforming customer interaction? With innovative approaches for fast, customised solutions, they are redefining the service experience - but what challenges need to be overcome? A look at the technologies that are shaping the customer service of the future.

  6. 17:30
    Presentation

    Keynote in preparation

  7. 18:00
     

    Speaker Awards Prizegiving

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation Sales

    14:00 Masterclass

    In preparation

  2. Presentation

    14:45 Masterclass

    In preparation

  3. Presentation

    15:00 Masterclass

    In preparation

  4.  

    15:30 Coffee break

    Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

  5. Presentation

    16:15 Masterclass

    in preparation

  6. Presentation

    16:45 Masterclass

    In preparation

  7.  

    17:30 Speaker Award Prizegiving

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation

    14:30 Masterclass

    In preparation

  2.  

    15:30 Coffee break

    Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  3. Presentation

    16:15 Masterclass

    In preparation

  4. Presentation

    17:00 Masterclass

    In preparation

  5.  

    17:30 Speaker Awards Prizegiving

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1.  

    14:00 Sales Summit Startup Awards

    Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

  2. Presentation

    15:00 Key decisions of the CSO and their implementation in the sales organization

    Top management in sales today faces unprecedented challenges. Global, social and political changes are increasing planning uncertainty. At the same time, changes in customer behavior can be observed in many markets. An almost unmanageable number of new, rapidly developing technological opportunities are just around the corner, while long-standing top performers in sales are still achieving and exceeding their targets, in some cases with great success, using approaches that have been tried and tested over decades. But how can the sales organization be geared towards the future? The latest study by the Sales Management Department shows where important key decisions for the transformation of sales lie and how these can be effectively implemented in the organization.

  3.  

    16:00 Coffee break

    Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

  4. Panel discussion

    16:45 Sales teams in transition: New horizons

    Sales teams are currently undergoing profound change, driven by technological innovations and economic change. As a result, collaboration in agile teams is becoming increasingly important in order to meet dynamic market requirements. What do today's team structures and working models look like and how can corporate goals be reconciled with the wishes of employees?

  5.  

    18:00 Speaker Award Prizegiving

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 18:15
     

    18:15 Service & Sales Summit AFTERSHOW LOUNGE

    Networking, drinks & music for all participants

  1. 23:00

    23:00 End of today's event

19th November 2025 Service Summit Day One

08:30

Welcome

Our doors open at 08:30 - so you can start networking at the first coffee and secure the best seat

09:15 SERVICE SUMMIT MAIN STAGE:

Welcome

Event opening and welcome from organizers

09:15 SALES SUMMIT MAIN STAGE:

Welcome

Opening of the event with a warm welcome by the moderator.

09:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote

09:30 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

10:00 SERVICE SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and breakfast and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

10:00 SALES SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and breakfast and establish new contacts with the attendees and exhibitors of the Service & Sales Summit. 

10:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

10:30 ZUGSPITZE MASTERCLASSES:
Presentation

Keynote

In preparation

10:30 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

11:00 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Future Customer Service: Digital tools that make the difference

What really makes modern customer service fit for the future? In this expert panel, leading service professionals show which digital tools are setting the tone and how high-tech processes are redefining customer experiences.

11:00 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

11:00 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

11:00 SALES SUMMIT MAIN STAGE:
Panel discussion

Transformation in sales: unleashing the digital future

New tools, software solutions and processes in modern sales practice.What is the "state of the art" and what opportunities and changes will result from it? 

11:45 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Next-level leadership in customer service: inspiring teams, improving customer experiences

Which management strategies are particularly effective in customer service? How can managers motivate their teams while ensuring excellent service and how can digitalisation help?

Presentation:

Sarah Rojewski Sarah Rojewski  
11:45 SALES SUMMIT MAIN STAGE:
Panel discussion

Customer Centricity

Building successful customer relationships and maintaining them in the long term is the goal of every sales department. How can companies create sustainable relationships, and what role can a focus on customer success and the implementation of sales excellence play in this?

12:00 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

12:30

Lunch break

Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

14:00 SERVICE SUMMIT MAIN STAGE:
Presentation

Service Summit Startup Awards

You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

14:00 ZUGSPITZE MASTERCLASSES:
Presentation Sales

Masterclass

In preparation

14:00 SALES SUMMIT MAIN STAGE:

Sales Summit Startup Awards

Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

14:30 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

14:45 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

15:00 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

15:00 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

15:00 SALES SUMMIT MAIN STAGE:
Presentation

Key decisions of the CSO and their implementation in the sales organization

Top management in sales today faces unprecedented challenges. Global, social and political changes are increasing planning uncertainty. At the same time, changes in customer behavior can be observed in many markets. An almost unmanageable number of new, rapidly developing technological opportunities are just around the corner, while long-standing top performers in sales are still achieving and exceeding their targets, in some cases with great success, using approaches that have been tried and tested over decades. But how can the sales organization be geared towards the future? The latest study by the Sales Management Department shows where important key decisions for the transformation of sales lie and how these can be effectively implemented in the organization.

15:30 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Understanding the customer: How do we recognise what the customer really wants? How much autonomy do customers want?

What really drives customers? In a world full of data and new technologies, it's all about making real needs visible. How can the right balance be found between automated solutions and human interaction?

15:30 ZUGSPITZE MASTERCLASSES:

Coffee break

Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

15:30 MATTERHORN MASTERCLASSES:

Coffee break

Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

16:00 SALES SUMMIT MAIN STAGE:

Coffee break

Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

16:15 SERVICE SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

16:15 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

in preparation

16:15 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

16:45 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Next-gen customer service: AI and voice AI rethought

How are AI and voice AI transforming customer interaction? With innovative approaches for fast, customised solutions, they are redefining the service experience - but what challenges need to be overcome? A look at the technologies that are shaping the customer service of the future.

16:45 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

16:45 SALES SUMMIT MAIN STAGE:
Panel discussion

Sales teams in transition: New horizons

Sales teams are currently undergoing profound change, driven by technological innovations and economic change. As a result, collaboration in agile teams is becoming increasingly important in order to meet dynamic market requirements. What do today's team structures and working models look like and how can corporate goals be reconciled with the wishes of employees?

17:00 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

17:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

17:30 ZUGSPITZE MASTERCLASSES:

Speaker Award Prizegiving

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:30 MATTERHORN MASTERCLASSES:

Speaker Awards Prizegiving

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:30 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

18:00 SERVICE SUMMIT MAIN STAGE:

Speaker Awards Prizegiving

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

18:00 SALES SUMMIT MAIN STAGE:

Speaker Award Prizegiving

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

18:15

Service & Sales Summit AFTERSHOW LOUNGE

Networking, drinks & music for all participants

20th Nov 2025 Service Summit Day Two

  1. SERVICE SUMMIT MAIN STAGE
  1. ZUGSPITZE Masterclasses
  1. MATTERHORN Masterclasses
  1. SALES SUMMIT MAIN STAGE
  1. 09:15
     

    09:15 Welcome

    Our doors open at 09:15 - so you can start networking at the first coffee and secure the best seat

  1. 10:15
     

    Welcome

    Opening of the event with a warm welcome by the moderator.

  2. 10:30
    Presentation

    Keynote in preparation

  3. 11:00
    Panel discussion

    Challenges in the introduction of new systems

    What difficulties typically arise when integrating new systems? What strategies are crucial for overcoming common stumbling blocks and ensuring a smooth introduction? Experts from various fields will share their experiences and discuss practical solutions.

  4. 11:45
    Presentation

    Keynote in preparation

  1. Presentation

    10:45 Masterclass

    In preparation

  2. Presentation

    11:15 Masterclass

    In preparation

  3. Presentation

    11:45 Masterclass

    In preparation

  1. Presentation

    10:00 Masterclass

    In preparation

  2. Presentation

    11:00 Masterclass

    In preparation

  3. Presentation

    11:45 Masterclass

    in preparation

  4. Presentation

    12:15 Masterclass

    In preparation

  1.  

    10:00 Welcome

    Opening of the event and welcome by the moderator.

  2. Presentation

    10:15 The Stoic Salesman - what modern sales can learn from ancient perspectives

    Sales professionals can benefit greatly from stoic principles that emphasise control over one's actions, resilience, learning from mistakes through self-reflection, emotional regulation, ethical behaviour, self-improvement, distancing from external validation and mindfulness.

    But why are these ideas so alien to us in sales? Why do we have such unrealistic expectations of ourselves? And why do we leave no room for these thoughts or even their communication? 

  3. Panel discussion

    10:45 War for Talent

    Sales teams also want to grow strongly in 2025. They are trying to attract and retain the best sales employees in the competitive talent market. Numerous approaches and procedures try to support managers in this process: Employer branding, tools or external service providers. What does it take to be successful in today's talent market?

  4. Presentation

    11:30 Building bridges: When the baby boomers pass on the sceptre

    The Baby Boomers are retiring.
    How is our company prepared for this? Can digitalization in sales compensate for this?
    What options do companies have to proactively plan knowledge transfer?
    How can knowledge be passed on? How important are internal and external networks?
    Who am I when I no longer work?

  1. 12:15
     

    12:15 Lunch break

    Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

  1. 14:00
    Presentation

    Keynote in preparation

  2. 14:30
    Panel discussion

    Global customer service: Success strategies in an international environment 

    What characterises global customer service and how does it differ around the world?
    What adjustments are needed to provide a consistent and outstanding customer experience worldwide?

  3. 15:15
    Panel discussion

    Communication that counts: The right choice of channels in customer service

    Today's customers expect fast and efficient service via the communication channels of their choice - from chatbots and social media to traditional hotlines. But despite the strong presence of digital channels, how do companies manage to create personalised customer service experiences that inspire and retain customers in the long term?

  4. 16:00
     

    Speaker Awards Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  5. 16:15
    Presentation

    Keynote

  1. Presentation

    14:30 Masterclass

    In preparation

  2.  

    16:00 Masterclass Award Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation

    14:30 Masterclass

    In preparation

  2.  

    16:00 Masterclass Awards Prizegiving

    The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Presentation

    14:00 Keynote

  2. Panel discussion

    14:30 Creating synergies: The innovative power of marketing and sales

    What are the obstacles and success factors and what makes the interaction between marketing and sales possible. Learn how sustainable success can be achieved and how to get there.

  3. Panel discussion

    15:15 Sales leaders panel

    The constantly changing world presents many challenges and also many new perspectives for SMEs and corporations. What do these look like in the respective sectors, where are there similarities or differences?

  4.  

    16:00 Speaker Award Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 16:45

    16:45 Networking, drinks & music for all participants

  1. 18:00

    18:00 End of Service & Sales Summit 2025

20th November 2025 Service Summit Day Two

09:15

Welcome

Our doors open at 09:15 - so you can start networking at the first coffee and secure the best seat

10:00 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

10:00 SALES SUMMIT MAIN STAGE:

Welcome

Opening of the event and welcome by the moderator.

10:15 SERVICE SUMMIT MAIN STAGE:

Welcome

Opening of the event with a warm welcome by the moderator.

10:15 SALES SUMMIT MAIN STAGE:
Presentation

The Stoic Salesman - what modern sales can learn from ancient perspectives

Sales professionals can benefit greatly from stoic principles that emphasise control over one's actions, resilience, learning from mistakes through self-reflection, emotional regulation, ethical behaviour, self-improvement, distancing from external validation and mindfulness.

But why are these ideas so alien to us in sales? Why do we have such unrealistic expectations of ourselves? And why do we leave no room for these thoughts or even their communication? 

10:30 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

10:45 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

10:45 SALES SUMMIT MAIN STAGE:
Panel discussion

War for Talent

Sales teams also want to grow strongly in 2025. They are trying to attract and retain the best sales employees in the competitive talent market. Numerous approaches and procedures try to support managers in this process: Employer branding, tools or external service providers. What does it take to be successful in today's talent market?

11:00 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Challenges in the introduction of new systems

What difficulties typically arise when integrating new systems? What strategies are crucial for overcoming common stumbling blocks and ensuring a smooth introduction? Experts from various fields will share their experiences and discuss practical solutions.

11:00 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

11:15 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

11:30 SALES SUMMIT MAIN STAGE:
Presentation

Building bridges: When the baby boomers pass on the sceptre

The Baby Boomers are retiring.
How is our company prepared for this? Can digitalization in sales compensate for this?
What options do companies have to proactively plan knowledge transfer?
How can knowledge be passed on? How important are internal and external networks?
Who am I when I no longer work?

11:45 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

11:45 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

11:45 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

in preparation

12:00 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

12:15

Lunch break

Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

14:00 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote in preparation

14:00 SALES SUMMIT MAIN STAGE:
Presentation

Keynote

14:30 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Global customer service: Success strategies in an international environment 

What characterises global customer service and how does it differ around the world?
What adjustments are needed to provide a consistent and outstanding customer experience worldwide?

14:30 ZUGSPITZE MASTERCLASSES:
Presentation

Masterclass

In preparation

14:30 MATTERHORN MASTERCLASSES:
Presentation

Masterclass

In preparation

14:30 SALES SUMMIT MAIN STAGE:
Panel discussion

Creating synergies: The innovative power of marketing and sales

What are the obstacles and success factors and what makes the interaction between marketing and sales possible. Learn how sustainable success can be achieved and how to get there.

15:15 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Communication that counts: The right choice of channels in customer service

Today's customers expect fast and efficient service via the communication channels of their choice - from chatbots and social media to traditional hotlines. But despite the strong presence of digital channels, how do companies manage to create personalised customer service experiences that inspire and retain customers in the long term?

15:15 SALES SUMMIT MAIN STAGE:
Panel discussion

Sales leaders panel

The constantly changing world presents many challenges and also many new perspectives for SMEs and corporations. What do these look like in the respective sectors, where are there similarities or differences?

16:00 SERVICE SUMMIT MAIN STAGE:

Speaker Awards Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:00 ZUGSPITZE MASTERCLASSES:

Masterclass Award Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:00 MATTERHORN MASTERCLASSES:

Masterclass Awards Prizegiving

The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:00 SALES SUMMIT MAIN STAGE:

Speaker Award Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:15 SERVICE SUMMIT MAIN STAGE:
Presentation

Keynote