4th & 5th November 2026 in Düsseldorf
Save the date 17th & 18th November 2027
4th & 5th November 2026 in Düsseldorf Contact: info@servicesummit.de or +49 (40) 999 993 860

Service Summit Day One

Service Summit Day One

The program of the first day of the Service Summit on 4th November 2026.

Service Summit Day Two

Service Summit Day Two

The program of the second day of the Service Summit on 5th November 2026.

20250626-Procurement_Summit-Marcel_Peters-11

The Conversations Leaders Avoid – and Why That Weakens Teams

In this interactive workshop, we explore one of the biggest challenges in day-to-day leadership: the conversations we postpone or avoid altogether.

Together, we will gather real-life situations from participants’ working environments, identify common patterns, and develop practical approaches in small groups. Rather than focusing on communication models or one-size-fits-all solutions, the workshop looks at why difficult conversations are often avoided, the impact this can have on teams, performance, and collaboration, and how leaders can approach these situations constructively.

The workshop is designed for experienced leaders, people who already have leadership responsibilities, and those who are looking to take on leadership roles in the future. The aim is to create a practical exchange of experiences and provide concrete ideas and insights that participants can apply directly to their everyday leadership.

05.11.2026
11:00 Uhr
Workshop Room
Moderation: Thorve Räker
Apply now
6155-Workshop_TB

AI Bots After Implementation: Sharpening Success Goals, Sharing Experiences & Unlocking Potential

Many voice and chatbots are already performing reliably, but are not yet realizing their full potential. In this workshop, we will identify the different success goals companies pursue with their bots – from increasing efficiency and improving service quality to enhancing customer satisfaction.

Together, we will develop practical approaches to achieving these goals and taking them to the next level. A key part of the workshop will be the exchange of experiences, best practices, and challenges with companies at a similar stage of development. This will provide practical insights and inspiration for advancing your bot solution to the next level.

04.11.2026
14:30 Uhr
Workshop Room
Moderation: Annika Rasch
Apply now
6159-20250626-Procurement_Summit-Marcel_Peters-16

Value Beyond Discounts: What Competitive Advantages Can We Offer Our Retail Partners That Have a Greater Impact Than Another Percentage Point Off?

New approaches to creating value, differentiation, and partner loyalty. How can we help our retail partners become even more successful without relying solely on discounts and commercial terms?

In this workshop, we will jointly develop ideas, offerings, and services that create genuine business value, support our partners’ growth, and sustainably differentiate us from the competition.

The aim is to identify added value that matters more to our retail partners than another percentage point off.

04.11.2026
16:00 Uhr
Workshop Room
Moderation: Pierre Hartmann
Apply now

4th Nov 2026 Service Summit Day One

  1. SERVICE SUMMIT MAIN STAGE live translation available
    Hosted by:
    Nona Brodersen
  1. ZUGSPITZE Masterclasses
    Hosted by:
    Pascal Possler
  1. MATTERHORN Masterclasses
    Hosted by:
    Richie Bielau
  1. MONT BLANC Masterclasses
    Hosted by:
    Lea Bücker
  1. SALES SUMMIT MAIN STAGE live translation available
    Hosted by:
    Franziska Zimmermann
  1. 08:30
     

    08:30 Welcome!

    Our doors open at 08:30 - so you can start networking at the first coffee and secure the best seat

  1. 09:15
     

    A welcome from the Service & Sales Summit team - Service Main Stage

    Opening  of the event with a warm welcome from the organizers.

  2. 09:30
    Keynote

    Next Level Leadership: How Gamification Is Redefining Employee Motivation and Measurably Increasing Customer Loyalty.


    Motivate your team not through targets, but through experiences.

    - Why traditional leadership approaches no longer work today
    - How gamification positively impacts employee motivation, service quality and customer satisfaction
    - Practical examples and concrete implementation approaches from the retail and service sectors
    - Insights that leaders can immediately apply to their teams

  3. 10:00
     

    Coffee break

    Enjoy coffee and breakfast and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  4. 10:30
    Keynote Service

    Keynote

    In preperation

  5. 11:00
    Panel discussion

    The Tool Jungle in Customer Service – What Really Works?

    How modern service teams design their tool landscape efficiently – from CRM and ticketing systems to collaboration platforms – to break down silos and sustainably boost productivity.

  6. 11:45
    Panel discussion

    Diversity in Customer Service – How Diverse Teams Make the Difference

    How do different perspectives and backgrounds in service teams strengthen empathy and customer satisfaction?
    Which leadership approaches help embed diversity sustainably in team culture, collaboration, and performance?

  1. Keynote Service

    10:00 8 Arms But Zero Grip: Stop Hoarding Data, Start Driving Action

    Almost every company today uses AI to transcribe customer calls and generate automated summaries. But what actually happens to all that valuable data afterwards? Usually: absolutely nothing. It ends up as an unread text block or an unstructured data dump in the CRM that no agent can efficiently use. Companies are gathering massive amounts of data points (the "8 Arms") but fail to translate them into operations ("No Grip"). 

    In this practical deep-dive, Dominik Holoubek shows how to escape this data dead-end. He demonstrates how to turn unstructured transcriptions and deserts of text into structured, actionable data. How do you process conversational insights so they deliver measurable KPIs and seamlessly empower agents in their follow-up tasks? Learn how to stop merely collecting data and start getting a firm grip on your actionable insights.

  2. Keynote Service

    10:30 The State of agentic AI Automation in Customer Experience: how the top 15% are achieving higher ROI

    AI adoption has surged, but most organizations are still struggling to turn it into meaningful customer and business outcomes. New global research from Talkdesk and NewtonX reveals the gap: only 15% of organizations have reached the point of orchestrating agentic AI across the customer journey. So what separates organizations experimenting with AI from those actually seeing results? Discover how agentic AI and orchestration leaders are creating real impact—they are 4x more likely to report major CSAT/NPS gains and roughly twice as likely to drive retention and cost efficiency.

  3. Keynote Service

    10:45 Masterclass Placetel

  4. Keynote Service

    11:00 Customer Service Reimagined: What AI Changes Next

    AI is fundamentally transforming customer service: From automating individual processes to creating entirely new service experiences. In this masterclass, Christopher Harms, Principal Sales Engineer at Zendesk, explores the opportunities AI creates for businesses and how it can help deliver more efficient, intelligent, and customer-centric service.

  5. Keynote Service

    11:30 Masterclass

    In preparation

  6. Keynote Service

    12:00 More Practice, Less Hype: How Companies Save Time and Boost Revenue with Salesforce and AI

    More than half of all companies use AI, yet only a few achieve measurable results. Drawing on two customer projects, this talk shows how Salesforce and AI save time in day-to-day work: with voice-based visit reports and with automated order processing all the way into SAP. It also presents five success factors for your own implementation.

  1. Keynote Service

    10:00 Masterclass

    In preparation

  2. Keynote Service

    10:15 Masterclass

    In preparation

  3. Keynote Service

    10:30 Agentforce Contact Center by Bucher + Suter

    Start your Customer Engagement Revolution

    Join us to explore how Agentforce Contact Center revolutionizes customer engagement by meeting customers on their preferred channel. With Agentforce Voice, we're completing the spectrum of contact center channels on one unified platform - handling all communication in one hand. We'll deep dive into service centers built on Salesforce, discussing technical architecture, integration considerations, and implementation approaches. All from an end to end perspective - from Contact Centers up to Business Telephony.

  4. Keynote Service

    11:00 Masterclass

    In preparation 

  5. Keynote Service

    12:00 Greater security. Less effort. – lmbit Security extensions for Matrix42

    Whether it’s compromised accounts, detected vulnerabilities or suspicious files: the lmbit extensions for Matrix42 translate security information from trusted security vendors such as Pentera directly into automated actions, thereby ensuring greater transparency, assessment and a faster response in day-to-day IT operations.

  1. Keynote Service/Sales

    10:00 Masterclass SAP

  2. Keynote Sales

    10:30 Masterclass

    In preparation

  3. Keynote Sales

    10:45 Masterclass

    In preparation

  4. Keynote Sales

    11:00 Masterclass

    in preperation

  5. Keynote Sales

    11:30 Masterclass Gongio

  6. Keynote Sales

    12:00 Masterclass

    In preparation

  7. Keynote Sales

    12:30 Masterclass VoiceLine

  1.  

    09:30 A welcome from the Service & Sales Summit team - Sales Main Stage

    Opening  of the event with a warm welcome from the organizers.

  2. Keynote Sales

    09:45 Keynote

    In preperation

  3.  

    10:15 Coffee break

    Enjoy coffee and breakfast and establish new contacts with the attendees and exhibitors of the Service & Sales Summit. 

  4. Panel discussion

    10:45 Sales in Transition: Current Challenges and Opportunities for Sales Leaders

    How sales leaders respond to market shifts, technological developments, and changing customer expectations – and which strategies are currently making the difference.

  5. Panel discussion

    11:30 Women in Leadership in Sales

    What structural, cultural, and personal challenges do women in sales leadership face today? This session explores how companies can attract, support, and retain more women in sales and leadership roles in a targeted and sustainable way.

  1. 12:30
     

    12:30 Lunch break

    Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

  1. 14:00
    Keynote

    Service Summit Startup Awards - Part 1

    You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

  2. 15:00
    Keynote

    Keynote

    In preparation

  3. 15:30
    Panel discussion

    Global Customer Service: Success Strategies in the International Environment

    What defines global customer service, and how does it differ around the world? What adjustments are necessary to provide a consistent and outstanding customer experience globally?

  4. 16:15
     

    Coffee break

    Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  5. 16:45
    Panel discussion

    Proactive Service Through AI & Analytics

    How companies use data, machine learning, and predictive analytics to anticipate customer needs and resolve issues before they arise.

  6. 17:30
    Keynote

    Speaker Awards Prizegiving

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Keynote Service

    14:00 Masterclass

    In preparation

  2. Keynote Sales

    14:15 Masterclass

    In preparation

  3. Keynote Service

    14:30 The sound of Customer Experience: Parloa Voice AI Agents from Idea to Production

    How can a single call become a better customer experience? In this masterclass, we’ll show you live on the Parloa platform how an idea becomes a production-ready Voice AI Agent—and what it takes to bring it into service at scale. Fewer slides, more hands-on practice.

  4. Keynote Sales

    15:00 Masterclass

    In preparation

  5.  

    15:30 Coffee break

    Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

  6. Keynote Service

    16:15 Masterclass

    In preparation

  7. Keynote Service

    16:45 Masterclass

    in preparation

  8. Keynote Service

    17:30 Masterclass

    In preparation

  9.  

    17:45 Speaker Award Prizegiving

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Keynote Service

    13:45 Masterclass

    In preparation

  2. Keynote Service

    14:00 Masterclass

    In preparation

  3. Keynote Service

    14:15 Sky is the limit: From your first AI Voice Agent to a live Zendesk workflow

    The sky is the limit, as the legendary Notorious B.I.G. once said. But how high can you really get with an AI agent in customer service, without IT spending six months planning first?

     We'll show two levels live: the quick start with Aircall AI Action, and the deep integration from Leafworks, who connected their agent to Zendesk via a custom API. You'll see what happens in the ticket while the call is still running, and leave with a clear idea of which level is right for you.

  4. Keynote Service

    14:45 Masterclass

    In preparation

  5.  

    15:30 Coffee break

    Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

  6. Keynote Service

    16:00 Masterclass

    In preparation

  7. Keynote Service

    16:15 Solve First, Sell Second: How AI Agents Are Changing Customer Interactions

    It starts in the FAQ centre: a question that seamlessly turns into a conversation with an AI Agent. The result is a quick solution and, potentially, the next purchase. AI Agents bring service and sales together, understand the context and draw on centralised knowledge. We show how a simple touchpoint can become a key moment in the customer relationship.

  8. Keynote Service

    16:30 Masterclass

    In preparation

  9. Keynote Service

    17:00 Masterclass

    In preparation

  10.  

    17:30 Speaker Awards Prizegiving

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Keynote Service

    14:15 Masterclass Thorit

  2. Keynote Sales

    14:45 Masterclass

    In preparation

  3. Keynote Sales

    15:15 Masterclass

    In preparation

  4. Keynote Sales

    16:30 The Best Buyer Experience Wins

  5.  

    17:00 Speaker Awards Prizegiving

    The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Keynote

    13:45 Sales Summit Startup Awards - Part 1

    Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

  2. Keynote

    14:45 In medical sales, mistakes don’t cost deals – they cost lives. What this means for trust, leadership, and responsibility in sales.

    This keynote reveals why sales in medical technology is fundamentally different. When decisions can affect human lives, trust becomes the most critical currency — trust in the brand, in customer relationships, and in the people who sell. And this is where leadership begins: as the true source of trust, mindset, and responsibility.

  3. Panel discussion

    15:15 Hybrid & Remote Sales: New Formats, Challenges, and Opportunities

    How sales is evolving toward remote and hybrid working, which communication and collaboration models have proven effective, and how sales teams can stay closely connected in the long term.

  4.  

    16:00 Coffee break

    Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

  5. Panel discussion

    16:30 Sales Under Pressure – How Mental Health and Resilience Safeguard Performance

    Why pressure in sales is increasing, how psychological strain impacts performance, and which strategies teams and leaders can use to ensure sustainable well-being and long-term success.

  6. Keynote

    17:15 Keynote

  7.  

    17:45 Speaker Award Prizegiving

    The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 18:00
     

    18:00 Service & Sales Summit AFTERSHOW LOUNGE

    Networking, drinks & music for all participants

  1. 23:00
     

    23:00 End of today's event

4th November 2026 Service Summit Day One

08:30

Welcome!

Our doors open at 08:30 - so you can start networking at the first coffee and secure the best seat

09:15 SERVICE SUMMIT MAIN STAGE:

A welcome from the Service & Sales Summit team - Service Main Stage

Opening  of the event with a warm welcome from the organizers.

09:30 SERVICE SUMMIT MAIN STAGE:
Keynote

Next Level Leadership: How Gamification Is Redefining Employee Motivation and Measurably Increasing Customer Loyalty.


Motivate your team not through targets, but through experiences.

- Why traditional leadership approaches no longer work today
- How gamification positively impacts employee motivation, service quality and customer satisfaction
- Practical examples and concrete implementation approaches from the retail and service sectors
- Insights that leaders can immediately apply to their teams

09:30 SALES SUMMIT MAIN STAGE:

A welcome from the Service & Sales Summit team - Sales Main Stage

Opening  of the event with a warm welcome from the organizers.

09:45 SALES SUMMIT MAIN STAGE:
Keynote Sales

Keynote

In preperation

10:00 SERVICE SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and breakfast and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

10:00 ZUGSPITZE MASTERCLASSES:
Keynote Service

8 Arms But Zero Grip: Stop Hoarding Data, Start Driving Action

Almost every company today uses AI to transcribe customer calls and generate automated summaries. But what actually happens to all that valuable data afterwards? Usually: absolutely nothing. It ends up as an unread text block or an unstructured data dump in the CRM that no agent can efficiently use. Companies are gathering massive amounts of data points (the "8 Arms") but fail to translate them into operations ("No Grip"). 

In this practical deep-dive, Dominik Holoubek shows how to escape this data dead-end. He demonstrates how to turn unstructured transcriptions and deserts of text into structured, actionable data. How do you process conversational insights so they deliver measurable KPIs and seamlessly empower agents in their follow-up tasks? Learn how to stop merely collecting data and start getting a firm grip on your actionable insights.

10:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

10:00 MONT BLANC MASTERCLASSES:
Keynote Service/Sales

Masterclass SAP

10:15 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

10:15 SALES SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and breakfast and establish new contacts with the attendees and exhibitors of the Service & Sales Summit. 

10:30 SERVICE SUMMIT MAIN STAGE:
Keynote Service

Keynote

In preperation

10:30 ZUGSPITZE MASTERCLASSES:
Keynote Service

The State of agentic AI Automation in Customer Experience: how the top 15% are achieving higher ROI

AI adoption has surged, but most organizations are still struggling to turn it into meaningful customer and business outcomes. New global research from Talkdesk and NewtonX reveals the gap: only 15% of organizations have reached the point of orchestrating agentic AI across the customer journey. So what separates organizations experimenting with AI from those actually seeing results? Discover how agentic AI and orchestration leaders are creating real impact—they are 4x more likely to report major CSAT/NPS gains and roughly twice as likely to drive retention and cost efficiency.

10:30 MATTERHORN MASTERCLASSES:
Keynote Service

Agentforce Contact Center by Bucher + Suter

Start your Customer Engagement Revolution

Join us to explore how Agentforce Contact Center revolutionizes customer engagement by meeting customers on their preferred channel. With Agentforce Voice, we're completing the spectrum of contact center channels on one unified platform - handling all communication in one hand. We'll deep dive into service centers built on Salesforce, discussing technical architecture, integration considerations, and implementation approaches. All from an end to end perspective - from Contact Centers up to Business Telephony.

10:30 MONT BLANC MASTERCLASSES:
Keynote Sales

Masterclass

In preparation

10:45 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass Placetel

10:45 MONT BLANC MASTERCLASSES:
Keynote Sales

Masterclass

In preparation

10:45 SALES SUMMIT MAIN STAGE:
Panel discussion

Sales in Transition: Current Challenges and Opportunities for Sales Leaders

How sales leaders respond to market shifts, technological developments, and changing customer expectations – and which strategies are currently making the difference.

11:00 SERVICE SUMMIT MAIN STAGE:
Panel discussion

The Tool Jungle in Customer Service – What Really Works?

How modern service teams design their tool landscape efficiently – from CRM and ticketing systems to collaboration platforms – to break down silos and sustainably boost productivity.

11:00 ZUGSPITZE MASTERCLASSES:
Keynote Service

Customer Service Reimagined: What AI Changes Next

AI is fundamentally transforming customer service: From automating individual processes to creating entirely new service experiences. In this masterclass, Christopher Harms, Principal Sales Engineer at Zendesk, explores the opportunities AI creates for businesses and how it can help deliver more efficient, intelligent, and customer-centric service.

11:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation 

11:00 MONT BLANC MASTERCLASSES:
Keynote Sales

Masterclass

in preperation

11:30 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

In preparation

11:30 MONT BLANC MASTERCLASSES:
Keynote Sales

Masterclass Gongio

11:30 SALES SUMMIT MAIN STAGE:
Panel discussion

Women in Leadership in Sales

What structural, cultural, and personal challenges do women in sales leadership face today? This session explores how companies can attract, support, and retain more women in sales and leadership roles in a targeted and sustainable way.

11:45 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Diversity in Customer Service – How Diverse Teams Make the Difference

How do different perspectives and backgrounds in service teams strengthen empathy and customer satisfaction?
Which leadership approaches help embed diversity sustainably in team culture, collaboration, and performance?

12:00 ZUGSPITZE MASTERCLASSES:
Keynote Service

More Practice, Less Hype: How Companies Save Time and Boost Revenue with Salesforce and AI

More than half of all companies use AI, yet only a few achieve measurable results. Drawing on two customer projects, this talk shows how Salesforce and AI save time in day-to-day work: with voice-based visit reports and with automated order processing all the way into SAP. It also presents five success factors for your own implementation.

12:00 MATTERHORN MASTERCLASSES:
Keynote Service

Greater security. Less effort. – lmbit Security extensions for Matrix42

Whether it’s compromised accounts, detected vulnerabilities or suspicious files: the lmbit extensions for Matrix42 translate security information from trusted security vendors such as Pentera directly into automated actions, thereby ensuring greater transparency, assessment and a faster response in day-to-day IT operations.

12:00 MONT BLANC MASTERCLASSES:
Keynote Sales

Masterclass

In preparation

12:30

Lunch break

Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

13:45 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

13:45 SALES SUMMIT MAIN STAGE:
Keynote

Sales Summit Startup Awards - Part 1

Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

14:00 SERVICE SUMMIT MAIN STAGE:
Keynote

Service Summit Startup Awards - Part 1

You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

14:00 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

In preparation

14:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

14:15 ZUGSPITZE MASTERCLASSES:
Keynote Sales

Masterclass

In preparation

14:15 MATTERHORN MASTERCLASSES:
Keynote Service

Sky is the limit: From your first AI Voice Agent to a live Zendesk workflow

The sky is the limit, as the legendary Notorious B.I.G. once said. But how high can you really get with an AI agent in customer service, without IT spending six months planning first?

 We'll show two levels live: the quick start with Aircall AI Action, and the deep integration from Leafworks, who connected their agent to Zendesk via a custom API. You'll see what happens in the ticket while the call is still running, and leave with a clear idea of which level is right for you.

14:15 MONT BLANC MASTERCLASSES:
Keynote Service

Masterclass Thorit

14:30 ZUGSPITZE MASTERCLASSES:
Keynote Service

The sound of Customer Experience: Parloa Voice AI Agents from Idea to Production

How can a single call become a better customer experience? In this masterclass, we’ll show you live on the Parloa platform how an idea becomes a production-ready Voice AI Agent—and what it takes to bring it into service at scale. Fewer slides, more hands-on practice.

14:45 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

14:45 MONT BLANC MASTERCLASSES:
Keynote Sales

Masterclass

In preparation

14:45 SALES SUMMIT MAIN STAGE:
Keynote

In medical sales, mistakes don’t cost deals – they cost lives. What this means for trust, leadership, and responsibility in sales.

This keynote reveals why sales in medical technology is fundamentally different. When decisions can affect human lives, trust becomes the most critical currency — trust in the brand, in customer relationships, and in the people who sell. And this is where leadership begins: as the true source of trust, mindset, and responsibility.

15:00 SERVICE SUMMIT MAIN STAGE:
Keynote

Keynote

In preparation

15:00 ZUGSPITZE MASTERCLASSES:
Keynote Sales

Masterclass

In preparation

15:15 MONT BLANC MASTERCLASSES:
Keynote Sales

Masterclass

In preparation

15:15 SALES SUMMIT MAIN STAGE:
Panel discussion

Hybrid & Remote Sales: New Formats, Challenges, and Opportunities

How sales is evolving toward remote and hybrid working, which communication and collaboration models have proven effective, and how sales teams can stay closely connected in the long term.

15:30 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Global Customer Service: Success Strategies in the International Environment

What defines global customer service, and how does it differ around the world? What adjustments are necessary to provide a consistent and outstanding customer experience globally?

15:30

Coffee break

Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

16:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

16:00 SALES SUMMIT MAIN STAGE:

Coffee break

Enjoy some coffee and cake and establish new contacts with the attendees and exhibitors of the Service & Sales Summit.

16:15 SERVICE SUMMIT MAIN STAGE:

Coffee break

Enjoy coffee and cake and make new contacts with the visitors and exhibitors of the Service & Sales Summit.

16:15 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

In preparation

16:15 MATTERHORN MASTERCLASSES:
Keynote Service

Solve First, Sell Second: How AI Agents Are Changing Customer Interactions

It starts in the FAQ centre: a question that seamlessly turns into a conversation with an AI Agent. The result is a quick solution and, potentially, the next purchase. AI Agents bring service and sales together, understand the context and draw on centralised knowledge. We show how a simple touchpoint can become a key moment in the customer relationship.

16:30 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

16:30 MONT BLANC MASTERCLASSES:
Keynote Sales

The Best Buyer Experience Wins

16:30 SALES SUMMIT MAIN STAGE:
Panel discussion

Sales Under Pressure – How Mental Health and Resilience Safeguard Performance

Why pressure in sales is increasing, how psychological strain impacts performance, and which strategies teams and leaders can use to ensure sustainable well-being and long-term success.

16:45 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Proactive Service Through AI & Analytics

How companies use data, machine learning, and predictive analytics to anticipate customer needs and resolve issues before they arise.

16:45 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

in preparation

17:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

17:00 MONT BLANC MASTERCLASSES:

Speaker Awards Prizegiving

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:15 SALES SUMMIT MAIN STAGE:
Keynote

Keynote

17:30 SERVICE SUMMIT MAIN STAGE:
Keynote

Speaker Awards Prizegiving

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:30 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

In preparation

17:30 MATTERHORN MASTERCLASSES:

Speaker Awards Prizegiving

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:45 ZUGSPITZE MASTERCLASSES:

Speaker Award Prizegiving

The top three speakers from our Masterclasses will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

17:45 SALES SUMMIT MAIN STAGE:

Speaker Award Prizegiving

The top three speakers from our Main Stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

18:00

Service & Sales Summit AFTERSHOW LOUNGE

Networking, drinks & music for all participants

23:00

End of today's event

5th Nov 2026 Service Summit Day Two

  1. SERVICE SUMMIT MAIN STAGE live translation available
    Hosted by:
    Nona Brodersen
  1. ZUGSPITZE Masterclasses
    Hosted by:
    Pascal Possler
  1. MATTERHORN Masterclasses
    Hosted by:
    Richie Bielau
  1. MONT BLANC Masterclasses
    Hosted by:
    Lea Bücker
  1. SALES SUMMIT MAIN STAGE live translation available
    Hosted by:
    Franziska Zimmermann
  1. 09:00
     

    09:00 Welcome!

    Our doors open at 09:15 - so you can start networking at the first coffee and secure the best seat

  1. 09:45
     

    Opening - Service Summit Main Stage

    Opening of the event with a warm welcome by the moderator.

  2. 10:00
    Keynote

    We’re Automating the Wrong Thing: Why AI Doesn’t Solve Tickets - It Just Keeps Them Alive.

    Many service organizations use AI to answer customer inquiries more quickly and cost-effectively. However, a significant proportion of these contacts should never exist in the first place: they arise because a company failed to deliver, explain, or fulfill something beforehand. Automating these contacts simply makes a broken process more efficient.
    Using the example of an e-commerce company with complex logistics, this presentation shows how service teams can identify unnecessary contacts, eliminate them at the source, and deploy AI only where it creates genuine value.

  3. 10:30
    Panel discussion

    From a Small Team to a Scalable Service Organization – Success Strategies & Getting Started with AI in Customer Service

    Many service organizations recognize the potential of automation and AI - yet taking the first step often raises questions. In this panel discussion, the speakers share how they implemented initial automation initiatives in customer service, which use cases are best suited for getting started, and the key learnings they gained on their journey toward scalable service operations.

  4. 11:15
    Panel discussion

    Emotional Boundaries in Customer Service

    A discussion on how service teams can remain empathetic and solution-oriented in challenging customer situations without compromising their own mental health. The session explores practical methods for handling emotional strain in daily work and how leaders can actively support their teams.

  1. Keynote Service

    10:00 Masterclass

    In preparation 

  2. Keynote Service

    10:30 Masterclass

    In preparation

  3. Keynote Service

    11:00 Masterclass

    In preparation

  4. Keynote Service

    11:30 Masterclass ElevenLabs

  5. Keynote

    12:00 Masterclass noris network x SOLVVision x iTSM Group

  1. Keynote Service

    10:00 Masterclass Telekom

  2. Keynote Sales

    10:30 Masterclass

    in preperation

  3. Keynote Service

    11:00 Masterclass

    in preperation

  4. Keynote Service

    11:30 Masterclass

    In preparation

  5. Keynote Service

    11:45 Service with AI-supported scheduling and workflows

    Customer service is only as strong as the operation behind it. Customer requests arrive by phone, email, portal, chatbot, or Voice AI—but customer service does not stop when the conversation ends. It continues until the request has become a structured work order, a realistic appointment, a well-prepared technician visit, and a successfully completed job. 

    This session demonstrates how AI-supported service workflows transform incoming information into clear operational action with fewer manual handovers. The presentation follows the complete service lifecycle—from work order creation and validation through automated scheduling, technician assignment, and on-site guidance to customer communication, documentation, reporting, and monitoring. 

    Attendees will see how connected workflows can give technicians clearer information, enable dispatchers to focus on exceptions, and keep customers updated throughout the service process.

  6. Keynote Service

    12:00 Masterclass

    In preparation

  1.  

    09:45 Opening - Sales Summit Main Stage

    Opening of the event and welcome by the moderator.

  2. Keynote

    10:00 Disruptive Innovation - Transitioning from the Physical to the Virtual World: Selling Digital

    Safety as a Mission – From Physical to Digital World shows how safety is being redefined through the transition from physical products to scalable SaaS solutions and why data-driven platforms are becoming the key to growth and customer value.

  3. Keynote

    10:30 The End of the Average Traveler?

    Unlimited choice is reshaping the role of travel sales: success is no longer all about offering the widest range, but about creating relevance. Sophia's keynote explores how personalization and a clear focus on specific target groups can turn a broad portfolio into meaningful offers for individual needs, and why the future role of travel sales is, above all, to provide guidance and orientation.

  4. Panel discussion

    11:00 Sales Technologies & Sales Tools – From CRM and AI to Social Selling

    Which digital tools and technologies help sales teams work more efficiently, automate processes, and engage customers in a more targeted way today?

    Presentation:

    Dennis Nenner Dennis Nenner  
  5. Panel discussion

    11:45 How Sales Leadership differs across markets and what we can learn

    Sales is led very differently across markets – from decision-making processes and go-to-market strategies to the way teams are managed. But which of these differences actually make a meaningful impact on success?

    In this panel, sales leaders from different countries will share their approaches, priorities and experiences. The discussion goes beyond simply exploring what is different, focusing instead on what truly works – and which of these approaches can be applied across markets.

  1. 12:00
     

    12:00 Lunch break

    Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

  1. 13:15
    Keynote

    Next exit to the future

    In no phase of history has there been a comparable surge in innovation as in our time. As a result of the new technical possibilities, the world is growing together into a networked global system of great heterogeneity. Opportunities and risks are closely intertwined. Dealing with the new in society has become a major challenge. At this high pace of innovation, citizens are looking for ways to understand the new and to recognize the social and technical processes in context. In dealing with the new, we are currently experiencing the transition from a “considerate” to a “cautious” society.

    I will use many examples to illustrate our changed approach to the new and show ways of creating a culture of change.

  2. 14:00
    Keynote

    Service Summit Startup Awards Part 2 + Award ceremony

    You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

  3. 15:00
    Panel discussion

    Voice AI & Conversational Interfaces – Human or Machine on the Phone? How Much AI Are Customers Willing to Accept?

    This session explores the opportunities voicebots, speech assistants, and AI-powered conversational systems offer for service quality and efficiency – and where customers still clearly prefer personal, human interaction.

  4. 15:45
    Keynote

    Efficiency Meets Empathy: How Human‑AI Teams Transform Customer Service

    How can customer service become more efficient and more human at the same time? This keynote explores how AI can be used intentionally to support employees, streamline processes, and create space for empathy, active listening, and genuine customer relationships. At its core is the collaboration between humans and AI as one team – enabling service that not only meets but exceeds customer expectations.

  5. 16:15
     

    Speaker Awards Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Keynote Service

    14:00 Help, my Service is making money! Turning costs into revenue with practical AI use cases for service

    “Service as a cost center” is yesterday’s thinking. For a long time, customer service was seen as a necessary evil: it consumed budgets, was burdened by manual admin work, and let upselling opportunities slip away. In this masterclass, we turn that idea on its head!

    As part of our “Salesforce X” initiative, we’ll show how combining telecom expertise—from telephony integration and process automation with n8n to interactive messaging via RCS—with Salesforce Agentforce can turn your service operation from a pure cost center into a real cash cow. We break down the silos between service, marketing and sales: every customer conversation becomes an opportunity for the next campaign and the next deal. Forget theoretical AI castles in the sky. We bring the technology straight into practice.

  2.  

    14:30 Masterclass Award Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Keynote Service

    13:45 Masterclass tecRacer

  2. Keynote Service

    14:00 Masterclass Omilia

  3.  

    14:30 Masterclass Awards Prizegiving

    The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1.  

    14:00 Masterclass Awards Prizegiving

    The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. Keynote

    14:00 Sales Summit Startup Awards Part 2 + Award ceremony

    Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

  2. Keynote

    14:45 Stop Managing. Start Designing. How Leading Backwards Unlocks AI-Driven Sales Excellence.

  3. Panel discussion

    15:15 War for Talent

    Sales teams aim to grow strongly in 2026 and compete for the best sales professionals in a highly competitive talent market. This session explores which approaches truly make a difference – from employer branding and tools to external partners – and what it takes to successfully attract and retain talent in today’s market.

  4.  

    16:00 Speaker Award Prizegiving

    The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

  1. 16:30
     

    16:30 Networking & Drinks for all participants

  1. 17:00

    17:00 End of Service & Sales Summit 2026

5th November 2026 Service Summit Day Two

09:00

Welcome!

Our doors open at 09:15 - so you can start networking at the first coffee and secure the best seat

09:45 SERVICE SUMMIT MAIN STAGE:

Opening - Service Summit Main Stage

Opening of the event with a warm welcome by the moderator.

09:45 SALES SUMMIT MAIN STAGE:

Opening - Sales Summit Main Stage

Opening of the event and welcome by the moderator.

10:00 SERVICE SUMMIT MAIN STAGE:
Keynote

We’re Automating the Wrong Thing: Why AI Doesn’t Solve Tickets - It Just Keeps Them Alive.

Many service organizations use AI to answer customer inquiries more quickly and cost-effectively. However, a significant proportion of these contacts should never exist in the first place: they arise because a company failed to deliver, explain, or fulfill something beforehand. Automating these contacts simply makes a broken process more efficient.
Using the example of an e-commerce company with complex logistics, this presentation shows how service teams can identify unnecessary contacts, eliminate them at the source, and deploy AI only where it creates genuine value.

10:00 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

In preparation 

10:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass Telekom

10:00 SALES SUMMIT MAIN STAGE:
Keynote

Disruptive Innovation - Transitioning from the Physical to the Virtual World: Selling Digital

Safety as a Mission – From Physical to Digital World shows how safety is being redefined through the transition from physical products to scalable SaaS solutions and why data-driven platforms are becoming the key to growth and customer value.

10:30 SERVICE SUMMIT MAIN STAGE:
Panel discussion

From a Small Team to a Scalable Service Organization – Success Strategies & Getting Started with AI in Customer Service

Many service organizations recognize the potential of automation and AI - yet taking the first step often raises questions. In this panel discussion, the speakers share how they implemented initial automation initiatives in customer service, which use cases are best suited for getting started, and the key learnings they gained on their journey toward scalable service operations.

10:30 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

In preparation

10:30 MATTERHORN MASTERCLASSES:
Keynote Sales

Masterclass

in preperation

10:30 SALES SUMMIT MAIN STAGE:
Keynote

The End of the Average Traveler?

Unlimited choice is reshaping the role of travel sales: success is no longer all about offering the widest range, but about creating relevance. Sophia's keynote explores how personalization and a clear focus on specific target groups can turn a broad portfolio into meaningful offers for individual needs, and why the future role of travel sales is, above all, to provide guidance and orientation.

11:00 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass

In preparation

11:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

in preperation

11:00 SALES SUMMIT MAIN STAGE:
Panel discussion

Sales Technologies & Sales Tools – From CRM and AI to Social Selling

Which digital tools and technologies help sales teams work more efficiently, automate processes, and engage customers in a more targeted way today?

Presentation:

Dennis Nenner Dennis Nenner  
11:15 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Emotional Boundaries in Customer Service

A discussion on how service teams can remain empathetic and solution-oriented in challenging customer situations without compromising their own mental health. The session explores practical methods for handling emotional strain in daily work and how leaders can actively support their teams.

11:30 ZUGSPITZE MASTERCLASSES:
Keynote Service

Masterclass ElevenLabs

11:30 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass

In preparation

11:45 MATTERHORN MASTERCLASSES:
Keynote Service

Service with AI-supported scheduling and workflows

Customer service is only as strong as the operation behind it. Customer requests arrive by phone, email, portal, chatbot, or Voice AI—but customer service does not stop when the conversation ends. It continues until the request has become a structured work order, a realistic appointment, a well-prepared technician visit, and a successfully completed job. 

This session demonstrates how AI-supported service workflows transform incoming information into clear operational action with fewer manual handovers. The presentation follows the complete service lifecycle—from work order creation and validation through automated scheduling, technician assignment, and on-site guidance to customer communication, documentation, reporting, and monitoring. 

Attendees will see how connected workflows can give technicians clearer information, enable dispatchers to focus on exceptions, and keep customers updated throughout the service process.

11:45 SALES SUMMIT MAIN STAGE:
Panel discussion

How Sales Leadership differs across markets and what we can learn

Sales is led very differently across markets – from decision-making processes and go-to-market strategies to the way teams are managed. But which of these differences actually make a meaningful impact on success?

In this panel, sales leaders from different countries will share their approaches, priorities and experiences. The discussion goes beyond simply exploring what is different, focusing instead on what truly works – and which of these approaches can be applied across markets.

12:00

Lunch break

Enjoy the food while making new contacts with visitors and exhibitors at the Service & Sales Summit.

13:15 SERVICE SUMMIT MAIN STAGE:
Keynote

Next exit to the future

In no phase of history has there been a comparable surge in innovation as in our time. As a result of the new technical possibilities, the world is growing together into a networked global system of great heterogeneity. Opportunities and risks are closely intertwined. Dealing with the new in society has become a major challenge. At this high pace of innovation, citizens are looking for ways to understand the new and to recognize the social and technical processes in context. In dealing with the new, we are currently experiencing the transition from a “considerate” to a “cautious” society.

I will use many examples to illustrate our changed approach to the new and show ways of creating a culture of change.

13:45 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass tecRacer

14:00 SERVICE SUMMIT MAIN STAGE:
Keynote

Service Summit Startup Awards Part 2 + Award ceremony

You will see innovative startups presenting their clever new solutions in the service business. The best three will receive a Service Summit Startup Award – you decide!

14:00 ZUGSPITZE MASTERCLASSES:
Keynote Service

Help, my Service is making money! Turning costs into revenue with practical AI use cases for service

“Service as a cost center” is yesterday’s thinking. For a long time, customer service was seen as a necessary evil: it consumed budgets, was burdened by manual admin work, and let upselling opportunities slip away. In this masterclass, we turn that idea on its head!

As part of our “Salesforce X” initiative, we’ll show how combining telecom expertise—from telephony integration and process automation with n8n to interactive messaging via RCS—with Salesforce Agentforce can turn your service operation from a pure cost center into a real cash cow. We break down the silos between service, marketing and sales: every customer conversation becomes an opportunity for the next campaign and the next deal. Forget theoretical AI castles in the sky. We bring the technology straight into practice.

14:00 MATTERHORN MASTERCLASSES:
Keynote Service

Masterclass Omilia

14:00 MONT BLANC MASTERCLASSES:

Masterclass Awards Prizegiving

The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

14:00 SALES SUMMIT MAIN STAGE:
Keynote

Sales Summit Startup Awards Part 2 + Award ceremony

Here you will get to know innovative startups that present their smart and new solutions for digital innovations in sales. The best three will receive a Sales Summit Startup Award - you vote!

14:30 ZUGSPITZE MASTERCLASSES:

Masterclass Award Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

14:30 MATTERHORN MASTERCLASSES:

Masterclass Awards Prizegiving

The three best speakers on each stage will be honoured. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

14:45 SALES SUMMIT MAIN STAGE:
Keynote

Stop Managing. Start Designing. How Leading Backwards Unlocks AI-Driven Sales Excellence.

15:00 SERVICE SUMMIT MAIN STAGE:
Panel discussion

Voice AI & Conversational Interfaces – Human or Machine on the Phone? How Much AI Are Customers Willing to Accept?

This session explores the opportunities voicebots, speech assistants, and AI-powered conversational systems offer for service quality and efficiency – and where customers still clearly prefer personal, human interaction.

15:15 SALES SUMMIT MAIN STAGE:
Panel discussion

War for Talent

Sales teams aim to grow strongly in 2026 and compete for the best sales professionals in a highly competitive talent market. This session explores which approaches truly make a difference – from employer branding and tools to external partners – and what it takes to successfully attract and retain talent in today’s market.

15:45 SERVICE SUMMIT MAIN STAGE:
Keynote

Efficiency Meets Empathy: How Human‑AI Teams Transform Customer Service

How can customer service become more efficient and more human at the same time? This keynote explores how AI can be used intentionally to support employees, streamline processes, and create space for empathy, active listening, and genuine customer relationships. At its core is the collaboration between humans and AI as one team – enabling service that not only meets but exceeds customer expectations.

16:00 SALES SUMMIT MAIN STAGE:

Speaker Award Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:15 SERVICE SUMMIT MAIN STAGE:

Speaker Awards Prizegiving

The top three speakers on each stage will be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. Voting will take place using our app. Access is via your ticket code.

16:30

Networking & Drinks for all participants