Mag. Annika Rasch
freenet
Annika is passionate about reducing complexity and creating meaningful improvements in customer experiences. In Customer Service Management, she combines process optimization, data-driven decision-making, automation, and a pragmatic test-and-learn mindset to deliver measurable business impact. Since the launch of an AI voicebot in March 2026, she has been driving its development across the entire product lifecycle, from defining requirements and guiding implementation to continuously optimizing performance in live operations. Leveraging quantitative and qualitative insights, as well as direct customer feedback, she helps transform AI capabilities into tangible value for both customers and businesses.
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