Annika Kamlage
OBI
During her training as an advertising manager and subsequent business studies, Annika Kamlage developed her skillset of her passion for brands and marketing. She initially worked in large advertising agencies for more than seven years, such as the current lead agency of OBI ‘Zum goldenen Hirschen’. This included company stops in Dubai, Düsseldorf and Cologne. Annika Kamlage then made the leap to OBI in 2012 and initially started in marketing before moving to the ‘Customer Offer’ department in 2015. In this new role, she dedicated herself to the task of developing holistic offers for the customers of Germany's best-known DIY brand.
As Head of Operations in the Partner Offers department, Annika Kamlage is currently responsible for the efficient planning, management and optimization of a large number of operational processes in
order to ensure productivity, quality and cost efficiency for OBI in this area.